Introducing the OpenAsset 2024 State of AEC Marketing & Proposals Reports

The wait is over! We’re excited to unveil not one, but two groundbreaking reports that dive deep into the world of AEC marketing and proposal management:

The 2024 State of AEC Marketing Report:
This report uncovers key trends in the AEC industry, exploring how marketing teams are navigating challenges like brand building, lead generation, and managing tight budgets. It provides actionable insights that can help firms of all sizes thrive.

The 2024 State of Proposals in AEC Report:
Learn how AEC firms are handling the proposal process, from content management to collaboration, and what’s holding teams back. Discover how automation, collaboration, and smarter workflows can lead to higher win rates and better business outcomes.

Sneak Peek:

• 74% of AEC marketers’ time is spent on business development alone.
• Engineering firms submit more proposals than their architecture and construction counterparts.
• Learn why 33% of proposals are submitted outside the Ideal Customer Profile (ICP) and how this impacts success.

Download the reports today and see how your team measures up against the industry!

1️⃣ State of AEC Marketing

2️⃣ State of Proposals in AEC